{"id":656,"date":"2026-06-04T11:43:24","date_gmt":"2026-06-04T02:43:24","guid":{"rendered":"https:\/\/cellfiber.jp\/en\/?p=656"},"modified":"2026-06-04T11:45:58","modified_gmt":"2026-06-04T02:45:58","slug":"20260526_news_zeito","status":"publish","type":"post","link":"https:\/\/cellfiber.jp\/en\/20260526_news_zeito\/","title":{"rendered":"\u3010PRESS RELEASE\u3011CellFiber Names Its Cell Encapsulation System Brand &#8220;Zeito\u2122&#8221; Ahead of Full-Scale Japan and U.S. Launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u2013 Enabling large-scale cell manufacturing for regenerative medicine and advanced cell therapy products \u2013<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tokyo, Japan \u2014 May 26, 2026 \u2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CellFiber Co., Ltd., a biotech company pioneering next-generation cell culture technology, has announced that it officially named its cell \u200bencapsulation\u200b system brand \u201cZeito\u2122\u201d (pronounced \u201cZeito\u201d) on May 25, 2026, in preparation for the full-scale launch of the product in Japan and the United States.<br><br>In conjunction with the brand name decision, the following two products have been renamed. Please note that there are no changes to the specifications or functionality of these products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cell \u200bEncapsulation System \u2014 New Brand Name<br>Zeito\u2122<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25a0 Cell \u200bEncapsulation System \u2014 New Product Names<br>\u30fbZeito\u2122 Plus Cell Encapsulation System (formerly: CellFiber Extruder)<br>\u30fbZeito\u2122 Lite Cell Encapsulation System (formerly: CellFiber SSP)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In December 2025, CellFiber announced the <strong>Zeito\u2122 Plus Cell Encapsulation System<\/strong> (formerly the CellFiber Extruder), its GMP-compliant cell\u200b \u200b \u200bencapsulation\u200b\u200b \u200bsystem designed to enable large-scale cell manufacturing for regenerative medicine and advanced cell therapy products. The system was developed with support from the Japan Agency for Medical Research and Development (AMED) under the Venture Innovation and Cultivation Leading Environment (ViCLE) program, and from the New Energy and Industrial Technology Development Organization (NEDO) through the Deep Tech Startup Support Fund\/Deep Tech Startup Support Program.<br><br>The system is specifically designed for GMP-compliant mass culture of cells in cell manufacturing, enabling large-scale cell\u200b \u200b \u200bencapsulation\u200b\u200b \u200b with stable, standardized, and streamlined processes. The system reduces overall manufacturing time while simultaneously enhancing cell function through optimized culture conditions.<br><br>The <strong>Zeito\u2122 Lite Cell Encapsulation System<\/strong> (formerly the CellFiber SSP) is a benchtop device intended for cell \u200bencapsulation in early-stage research, as previously offered.<br><br>The brand name and product renaming have been decided in anticipation of the upcoming sales launch and promotional activities for both products in Japan and the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25a0 Origin of the New Brand Name \u201cZeito\u2122\u201d<\/strong><br>\u201cZeito\u201d is a coined word combining \u201cZeit,\u201d the German word for \u201ctime,\u201d and \u201cIto,\u201d the Japanese word for \u201cthread\u201d or \u201cfiber.\u201d \u201cZeit\u201d reflects the efficient cell therapy development process enabled by CellFiber\u00ae technology. \u201cIto\u201d draws on the Japanese word for thread, symbolizing the connection to the fiber structure. \u201cZeito\u201d also relates to a Greek-derived expression meaning \u201clongevity\u201d and \u201cliving with vitality,\u201d aligning with CellFiber\u2019s mission to contribute to the advancement of the cell therapy industry and improve patients\u2019 quality of life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CellFiber will continue to advance the deployment of cell culture systems utilizing CellFiber\u00ae technology in Japan and globally through the Zeito\u2122 brand product line, \u200bsupporting the broader adoption\u200b\u200b \u200b of regenerative medicine and cell therapy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u25c6About CellFiber\u00ae Technology<\/strong><br>CellFiber\u00ae is CellFiber\u2019s proprietary next-generation cell culture platform designed to enable the efficient production of high-quality cells. The technology is based on an encapsulation method that forms tube-like alginate hydrogel structures, which protect cells during culture. Compared with conventional methods, cells cultured using CellFiber\u00ae technology show improved preservation of cell function, viability, and enhanced cell uniformity. With the inauguration of the Zhubei automated smart factory\u2014the largest smart facility of its kind in Asia\u2014the manufacturing process using CellFiber\u00ae has been integrated into an automated production line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About CellFiber Co., Ltd.<\/strong><br>CellFiber is a Tokyo-based biotechnology company built on proprietary 3D cell culture technology. Guided by the vision of \u201ccell culture reimagined,\u201d the company is advancing the use of innovative cell culture platforms beyond academic research and supporting their global adoption across the regenerative medicine ecosystem. Through its proprietary closed, automated fiber-encapsulation system, CellFiber enables high-density, reproducible, and controlled cell expansion at scale. The company is focused on redefining how therapeutic cells are manufactured by providing scalable, efficient, and GMP-aligned solutions that support developers from early R&amp;D through clinical production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\uff1cCompany Profile\uff1e<\/strong><br>Company name: CellFiber Co., Ltd.<br>Head office: MSC Fukagawa Building No. 2, Room 105, 2-9-8 Saga, Koto-ku, Tokyo 135-0031, Japan<br>Representative: Representative Director, CEO Kazuchika Furuishi<br>Date of establishment: April 1, 2015<br>Business Description: Research, development, production, and sales of biomaterials and soft materials containing living cells (MAP)<br>URL: <a href=\"https:\/\/cellfiber.jp\/en\/\">https:\/\/cellfiber.jp\/en\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MEDIA CONTACT<br>Email: cellfiber@storieson.co.jp<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2013 Enabling large-scale cell manufacturing for regenerative medicine and advanced cell therapy products \u2013 Tokyo, Japan \u2014 May 26, 2026 \u2014 CellFiber Co., Ltd., a biotech company pioneering next-generation cell culture technology, has announced that it officially named its cell \u200bencapsulation\u200b system brand \u201cZeito\u2122\u201d (pronounced \u201cZeito\u201d) on May 25, 2026, in preparation for the full-scale [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","hentry","category-press-release"],"_links":{"self":[{"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":8,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":664,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/posts\/656\/revisions\/664"}],"wp:attachment":[{"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cellfiber.jp\/en\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}